Now if your blog template already creates a header image (like WordStream’s does), such that it would be redundant to put it at the top of your post, move it down to the end of the post. Or, see if your SEO plugin (we use Yoast) gives you the option to upload a social image. The image won’t appear in the blog post itself, but it will still be attached to that post and indexable SEO Anomaly in search results. Join over 3 million smart website owners who use AIOSEO to improve their website search rankings. To improve your Google rankings without getting penalized, learn what activities Google penalizes. In short, avoid black hat SEO techniques like keyword stuffing and link schemes.
You’re probably aware of the importance of keywords and creating high-quality content to improve Google rankings. But besides these basics, there are several other factors and tactics you should consider if you want to learn how to boost your rankings. Keyword research, quality backlinks, and top-tier content are some of them. We also shouldn’t forget about technical SEO, mobile optimization, and impeccable internal linking.
- Checking your traffic and search ranking will help validate your SEO strategy.
- The images on your website represent another way to drive organic search traffic.
- According to Neil Patel, “A good site structure provides your site with site links.”
- Contrary to popular belief, negative reviews give you a great opportunity to recover in a graceful way for all to see.
Google Ranking Factors: The 11 That Matter Most
In addition, people will be able to leave reviews of your business on your Google Business Profile, so be sure to respond to those reviews as much as possible. Once you have everything set up, don’t just leave your profile idle. For example, if your company just started servicing a new area, add it to your profile. Below, we’ll share 15 proven map-pack SEO tips to help your small business capture these rankings. 91% of businesses made it a part of their content mix in 2024 and 90% reported a …
Develop High-Quality Content
In short, Hummingbird helps users find what they want alongside enabling Google to find, filter and display results that are more precisely focused on the meaning behind a query. Tracking performance over specific date ranges allows businesses to analyze interactions with their GMB profile and identify trends. GMB rank checker tools help users monitor keyword rankings and optimize their GMB profiles. Backlinks, or inbound links, are links to your pages from external sites. Having some backlinks is good, but having backlinks from pages with high domain authority is better.
To improve your click-through rate, focus on your metadata like the URL and the metadata description that appears below the search result. It might sound insignificant, but if this info looks relevant and credible, your click-through rate will benefit which in return will boost your ranking too. Adding a table of contents (or a summary like we do) can also help visitors to go directly to the section that’s relevant to their query. And, to make your content easier to digest, it’s key that you add visual elements like infographics and videos, which brings us to our next SEO strategy.
Once you’ve selected your keywords, the next step is to strategically integrate them into the right places to optimize your content for both search engines and readers. Google’s ranking algorithms are complex systems that scan billions of pages to deliver the most relevant and useful results as quickly as possible. At their core, they aim to match search intent, ensuring that the content aligns precisely with what the user is looking for. For example, high-quality content leads to more backlinks which boost your credibility.
The page is code-heavy and provides no value being in Google’s index. If your web page is 1500 words, it is probably that 4 to 6 instances of the phrase feel natural. If the webpage is short, do not try hard to fluff it up by including length.
And with that in mind, group similar content together to make it obvious what your site talks about. If you have an arsenal of tools on your website, create a subfolder called “tools” to house them under. Once you start trying to rank on Google, implement good SEO tracking and monitor the results of your SEO campaigns. This will determine what’s working and what isn’t, so that you can make necessary adjustments to improve your results. Images are great, but videos are even better, especially if you’re trying to show or explain a complex idea, concept, or process. The good news is statistics boost the authority and trustworthiness of a piece of content.
Google wants “to rank results that have both great images and great content on the page” (per this post). Alongside these factors, there are also some technical website requirements which help to improve your Google ranking, such as fast loading time, for example. Choose web hosting with IONOS and we’ll take care of the optimization of these elements for you. IONOS rankingCoach generates posts with artificial intelligence based on your site content. List your business to create local citations on over 42 platforms that’ll improve your website ranking. Aside from that, the strategies outlined above really are the key to ranking well on the Google SERP.
But remember, it’s not just about the numbers—it’s about attracting organic traffic and conversions. It also offers on-page optimization tips, which remind you that monitoring rankings is only part of the SEO picture—it’s also about acting on that data to improve your site. Plus, you can start a free trial to see how quickly it makes a difference for your content’s visibility. It’s a definite time-saver and an effective way to ensure content resonates with both search engines and real visitors. Google’s goal is to match the intent of a search request to a site that delivers the most relevant results.
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